Business Analytics

My approach to business analytics is focused on transforming raw data into strategic assets that drive forecasting accuracy and operational efficiency. As a Marketing Manager, I spearheaded a major data analysis initiative, leveraging Hadoop for Big Data analysis to fundamentally refine our sales models. This project directly resulted in a 65% improvement in the accuracy of the organization’s yearly revenue forecast.

My analytical work also extends to creating AI-driven tools, including a system that analyzed battery performance data for predictive maintenance and another that improved the accuracy of data entry processes. I have continued to apply this data-first mindset in recent roles, such as creating a tracking system to better understand and control business waste. My technical toolkit for these initiatives includes Python, SQL, and Big Data platforms like Hadoop, allowing me to tackle complex datasets and deliver actionable insights.